Our Market

Protocol Models is located in Naples, dubbed “the chicest spot in Florida” by the New York Times. Just minutes off of Interstate 75 and within easy driving distance of Miami’s South Beach, Naples has ALL of the amenities of a larger city.  Protocol Models is a boutique agency in a small upscale, thriving market. But we think BIG!!!


Southwest Florida is famous for miles of magnificent tropical beaches, fabulous gourmet restaurants and an unlimited supply of upscale shops to keep you amused after a busy day of on-location shooting. SW Florida’s prestigious locations include Ft. Myers, Sanibel/Captiva Island, Bonita Springs, Naples, & Marco Island.


Clients looking for a little TLC choose SW Florida for Protocol’s professional TALENT, our superb LOCATION and amazing CLIMATE. It’s no surprise that we are one of the advertising world’s favorite venues! Please join us for work & a little dose of R&R.


Need us in Florida or anywhere in the country? Our models/talent have their bags packed, so count us IN.

About Geri

Geri MuckTalent agent, Geri Muck, has worked in the industry as a model & actor, instructor, university guest lecturer and casting assistant.  A talent agent since 1981, first in Ohio before relocating to Naples, Geri specializes in the DEVELOPMENT of new models & actors.


She earned a Bachelor’s degree in Speech/Theatre & Communications and P.E./Health (with a heavy concentration in Dance) and a Master’s Degree in Reading Specialization. Protocol Models on the Gulf is a full-service, licensed & bonded Florida talent agency. Geri is a member of the United Film and Television Artists, Inc.–UFTA– having served many years as Vice President and newspaper editor. She served 10 years as recording secretary for the SW FL Chapter of the Advertising Federation and for PRACC, the Public Relations Association of Collier County, was a 5-yr board member for Gulf Coast High School’s Academy of Sports and Entertainment and served as fashion director for the Coastland Center Mall’s Fashion Board.


While working closely with clients from Florida, the U.S and throughout the world, Geri continues to seek Florida’s finest models & actors for representation.


We are a full service licensed & bonded model/talent agency representing models & actors from ages 4 through seniors for work in editorial & lifestyle print, catalog, runway/informal/trunk shows, freeze & fit modeling, TV & film, commercials, infomercials, music videos, industrials, voiceovers, hosting, trade shows, corporate and special events…Florida TA Lic #876

What does your project need?  Let US do the groundwork for YOU. Just email your breakdown, and we’ll take it from there. See someone on our website who’s perfect for your campaign?  We will connect you.  PROTOCOL MODELS—the AGENCY that WORKS for YOU!

Additional Information

Agency Phone:  239.417.1200


Agent Guest Speaker Rate:
LOCAL:  $ 100.00 per hr.


Agency References:
DBPR Bd. of Talent Agents
2601 Blair Stone Rd.
Tallahassee, FL 32399-1027

Florida Talent Agency License:  #TA 876


Protocol Models on the Gulf firmly believes that the desire to become a model
comes from the Individual.
We patiently wait for YOU to come to US.
The passion for our industry is YOURS to pursue.

Our agency NEVER contacts individuals online through
social media, by email or by phone.

We have a SUBMISSIONS page on our website
where YOU can connect with US.
Only then will you hear from us by email and/or phone
IF we wish to interview you.

We NEVER hold casting calls outside our agency
in satellite offices, malls, restaurants or hotels, EVER.

Protocol Models on the Gulf is committed to your safety in our industry.
If you receive a call, text or email from someone claiming to be
from Protocol Models on the Gulf,
contact us immediately at 239-417-1200.
We will be happy to assist you in verifying
the accuracy of any communication
from someone CLAIMING to be associated with our agency.

Be careful out there!

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